The Canadian Greenhouse Conference — the leading provider of information and resources to the greenhouse industry — sought to reinvent themselves.

Transforming the CGC into a fun, enthusiastic and tech-savvy brand meant shedding the existing “old dog” image by applying the design aesthetics, content and visual cues associated with cutting edge products. Branding also balanced fun with sophistication, allowing the CGC to move beyond "the expected" to let the audience experience the brand with fresh eyes. Hardie & Co. created a comprehensive package of logo, sales collateral, website, magazine and advertising.

Canadian Greenhouse Conference