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As we know, the world is a noisy place, cluttered with products and services all vying for our attention. Amongst organizations, products and services, the quest for a powerful identity has become one of the most important factors in getting a strong market presence for the rewards and success that follows. With time being our most valuable commodity, it’s not surprising that most of the messages we get and retain are visual. Across all media, corporations use visual components to convey the personality and attitude of their company and its services.
Effective communication of this Brand, and how we differentiate one company or service from another is all important - Distinct or Extinct.
